The Discount Furniture Co (“The Discount Furniture Co”, “we”, “us” or “our”) recognises the importance of protecting the privacy and rights of individuals in relation to their Personal Information.

This Privacy Policy explains how we collect, use, store and disclose your Personal Information when you interact with our business, including when you visit our website, purchase products from us, or contact us.

We respect your rights to privacy under the Privacy Act 1988 (Cth) and comply with the Australian Privacy Principles (APPs) regarding the collection, use, disclosure and storage of Personal Information.

For more information about privacy laws in Australia, please visit the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.


What is Personal Information?

“Personal Information” has the meaning given to it under the Privacy Act 1988 (Cth). Generally, it refers to information or an opinion about an identified individual or an individual who is reasonably identifiable.

Examples of Personal Information include:

  • Name

  • Residential or mailing address

  • Telephone number

  • Email address

  • Date of birth

  • Occupation

  • Purchase history or transaction details

If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered Personal Information.


What Personal Information Do We Collect?

The Discount Furniture Co may collect the following types of Personal Information:

  • Your name, phone number, email address and residential or delivery address

  • Purchase history and transaction details

  • Information relating to products or services you have purchased or enquired about

  • Payment and billing details where required for processing transactions

  • Information you provide when contacting our customer service team

  • Information provided through surveys, promotions or competitions

  • Information submitted through our website or social media platforms

We may also collect information from franchise partners, suppliers or service providers where required to operate our business.


Website Data and Analytics

We may collect anonymous information about how users interact with our website in order to improve our services.

This may include:

  • Browser type

  • Device type

  • Pages visited

  • Time spent on our website

  • IP address information

We may use services such as:

  • Google Analytics

  • Google Ads

  • Remarketing tools

These services help us measure website performance and deliver relevant advertising after you visit our website.

You can manage advertising preferences through the Google Ads Preferences Manager.

No personally identifiable information is collected through these analytics tools unless you voluntarily provide it.


Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience.

Cookies allow us to:

  • Recognise your browser

  • Understand how visitors navigate our website

  • Improve website functionality and content

Cookies do not personally identify users. However, they may identify a user's browser or device.

You can disable cookies through your browser settings if you prefer not to allow them.


How We Collect Personal Information

We collect Personal Information directly from you whenever possible. This may occur when you:

  • Visit or use our website

  • Make a purchase in-store or online

  • Request a quote

  • Contact our customer service team

  • Subscribe to our mailing list

  • Participate in surveys, promotions or competitions

  • Apply for finance or payment plans

  • Communicate with us through social media

  • Apply for employment with our business

In some cases we may also collect information from third parties such as:

  • Credit reporting agencies

  • Payment providers

  • Government authorities

  • Delivery or logistics partners


What Happens if We Cannot Collect Your Information?

If you choose not to provide certain Personal Information, we may not be able to:

  • Supply the products or services you request

  • Process transactions or deliveries

  • Provide information about promotions or new products

  • Tailor your online experience on our website


How We Use Your Personal Information

We collect and use Personal Information to operate our business and provide services to our customers.

This may include:

  • Processing and completing purchases

  • Delivering furniture and related products

  • Responding to enquiries or customer service requests

  • Managing warranties, returns and product support

  • Marketing and promotional communications

  • Improving our products, services and website

  • Conducting market research and business analysis

  • Recruiting staff or contractors

  • Operating loyalty programs or promotional campaigns

We may also share your information with related businesses, contractors or service providers where necessary to provide services.

Your Personal Information will not be sold, rented or disclosed except as outlined in this Privacy Policy or where required by law.


Disclosure of Personal Information

We may disclose Personal Information to:

  • Our employees and authorised representatives

  • Delivery and logistics providers

  • IT service providers and system administrators

  • Payment processors and financial service providers

  • Marketing agencies or advertising partners

  • Professional advisers such as accountants, lawyers and consultants

  • Suppliers or manufacturers where required for warranty or service support

  • Government authorities or regulatory bodies when legally required

All third parties handling your Personal Information are expected to comply with privacy laws and maintain appropriate security measures.


Direct Marketing

From time to time we may send you marketing communications regarding products, promotions or special offers.

These communications may be delivered through:

  • Email

  • SMS

  • Social media

  • Postal mail

You may opt out of receiving marketing communications at any time by following the unsubscribe instructions or contacting us directly.


Access and Correction of Personal Information

You have the right to request access to Personal Information we hold about you.

If you believe any information we hold is incorrect, incomplete or outdated, you may request that we correct it.

Requests for access or correction can be made by contacting us using the details below.

In some circumstances we may refuse access if required by law or if providing access would breach confidentiality or another person’s privacy.

If access is refused, we will provide written reasons where appropriate.


Security of Personal Information

We take reasonable steps to protect Personal Information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures may include:

  • Secure IT systems

  • Restricted staff access

  • Data encryption where appropriate

  • Secure payment processing systems


Privacy Breaches

If you believe your privacy has been breached, please contact us immediately.

We will investigate the matter and take appropriate steps which may include:

  • Assessing the breach

  • Containing the incident

  • Investigating the cause

  • Determining risk of harm

  • Notifying affected individuals if required under the Notifiable Data Breaches Scheme


Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy or how we handle your Personal Information, please contact us.

We will treat your enquiry confidentially and respond within a reasonable timeframe.

The Discount Furniture Co

  • Email: hello@discountfurnitureco.com.au
  • Phone: 0492930059
  • Website: www.discountfurnitureco.com.au


This Privacy Policy may be updated from time to time to reflect changes in our business practices or legal obligations.